Print

Blog Post List

Lincoln: A Serious Luxury Model

12 years ago LINCOLN was a top selling luxury brand in the US - with sales of 187,121. But just last year the American auto maker sold only 82,847 cars. The company hopes to win buyers back to the dealership lots at Laird Noller Topeka - 2245 S. Topeka Blvd - Topeka, Kansas 66611 by producing smaller rides and sportier luxury vehicles.

It's an uphill battle - LINCOLN has to prove to the buyers it can compete not only with other American car companies but also foreign vehicles.

Julie Roehm, from AOL Auto News, adds her insight - "Having once worked in…

Lincoln Ads Target African American Women

UniWorld Group is joining forces with LINCOLN to create its latest ad campaign. This is not the first time both have gone into business together, UniWorld is Ford/LINCOLN's agency specializing in African-American campaigns.

The spots are called "Touch Me All Over," and are aimed at showing off the LINCOLN's luxury and technological features - including the MyLINCOLN Touch driver interface. LINCOLN officials say the ads show that "the LINCOLN of today is both sexy and smart." The brand has long been considered a maker of cars for older men; they are attempting to update this mindset.

"This campaign…

Mercury Production Ends

Production of Mercury vehicles ended Sunday, October 10th. The final 2011 Mercury Mariner will be built in Kansas City, says LINCOLN sales analyst George Pipas. Other Mercury models will come off the production line by the end of the year, but will go to fleet corporate or government operators or rental car agencies, not individual customers.

According to USA Today, "Some 2010 Mercury models seem to have lost their bonus cash offers since the last time we checked. Mercury seems to be compensating for that by offering free basic maintenance programs on select models in certain markets."

Mercury inventory on…