Hyundai Sees Value in Social Media and Super Bowl Marketing
American automaker GM may be stepping out of the social media and Super Bowl marketing avenues, but that isn't stopping South Korean automaker Hyundai from ramping up its immersion in these markets. GM recently pulled out of both markets, citing that their social media campaigns weren't really working (especially the company's Facebook ads), and that the increasing price of Super Bowl ads simply couldn't be justified.
Hyundai, however, still sees both…