Lincoln Ads Target African American Women
Published Wednesday, 27 October, 2010 by Blog Admin. Categories: News.
UniWorld Group is joining forces with Lincoln to create its latest ad campaign. This is not the first time both have gone into business together, UniWorld is Ford/Lincoln's agency specializing in African-American campaigns.
The spots are called "Touch Me All Over," and are aimed at showing off the Lincoln's luxury and technological features - including the MyLincoln Touch driver interface. Lincoln officials say the ads show that "the Lincoln of today is both sexy and smart." The brand has long been considered a maker of cars for older men; they are attempting to update this mindset.
"This campaign…
The spots are called "Touch Me All Over," and are aimed at showing off the Lincoln's luxury and technological features - including the MyLincoln Touch driver interface. Lincoln officials say the ads show that "the Lincoln of today is both sexy and smart." The brand has long been considered a maker of cars for older men; they are attempting to update this mindset.
"This campaign…